United States of America Press Release November 6, 2007
The media is one of the most powerful tools we have to strengthen or destroy the economic state of our Nation.
How does the media effect the average consumer? The media without doubt promotes consumer spending or causes the consumer to freeze in many cases by the personal opinion of the reporter, or the script written for the reporter when it comes to the economy. A single news report on real estate, consumer spending, financial matters within the society spreads like the California wildfires and takes the nation by storm in a positive or negative manner.
Take the average consumer. The job is the same, the car payment is the same, the house payment is the same for most, the grocery bill is the same within a budget if a consumer lives within a budget, most all "fixed living expenses" are the same, utilities will fluctuate by season, the excess spending money the average consumer saves generally goes to consumer products, recreation, travel-leisure or emergency expenses. Not many things change outside the price increases of certain consumer items like fuel, food or travel but has not effected the overall average household but by a small margin.
Over the last 5 years, consumers have progressively increased spending on luxury items, autos, entertainment, recreation, leisure, travel and modern conveniences and are typically driven by wants and needs. Consumers spend an estimated 30 Trillion Dollars or more annually in these areas.
So what triggers economic pandemonium? The consumer turns on the television, radio, or they read the paper, a magazine where a writer or reporter has lost it and the thinking of the consumer is driven by such a story in an adverse way. The things a consumer hears or reads in the media immediately promote spending in a positive manner, or undoubtedly scares consumers abroad when it comes to spending money in the coming months that ultimate turn the economy up-side-down when little or nothing has actually happened in the financial position of the consumer.
What is the ripple effect? The stock market falls, housing sales drop, lending criteria's and borrower qualifications put the consumer in a vice, a cruise is cancelled, or one simply is not motivated to buy consumer products at Christmas time, all over negative news reporting and consumer scares.
The average consumer wants to be kept aware of economic matters, however, if the consumer is discouraged to spend by the constant bombardment of the media with negative reporting, the media undoubtedly reeks havoc with negative economic issues and continually brews it's devastation on a great nation and the economy.
It's a vicious cycle when it comes to the economy. Economic Analyst, Financial Advisors, Researchers make their reports available to reporters, reporters share the information with consumers through every media source available, consumers stop spending, the Analyst, Advisors and Researchers report on the new negative drop in the economy, and all and all the cycle literally drives the economy into the ground and repeats itself over and over again like a dog chasing it's tail. The nation suffers by the "Cycle". The only way to save the economy of a struggling nation is for the media to be positive, promote responsible spending, and advise the public to buy. The economist will then report an increase in spending, the reporter will report a rebounding economy by the consumer reports, and the consumer is motivated to buy.
For more information:
The media is one of the most powerful tools we have to strengthen or destroy the economic state of our Nation.
How does the media effect the average consumer? The media without doubt promotes consumer spending or causes the consumer to freeze in many cases by the personal opinion of the reporter, or the script written for the reporter when it comes to the economy. A single news report on real estate, consumer spending, financial matters within the society spreads like the California wildfires and takes the nation by storm in a positive or negative manner.
Take the average consumer. The job is the same, the car payment is the same, the house payment is the same for most, the grocery bill is the same within a budget if a consumer lives within a budget, most all "fixed living expenses" are the same, utilities will fluctuate by season, the excess spending money the average consumer saves generally goes to consumer products, recreation, travel-leisure or emergency expenses. Not many things change outside the price increases of certain consumer items like fuel, food or travel but has not effected the overall average household but by a small margin.
Over the last 5 years, consumers have progressively increased spending on luxury items, autos, entertainment, recreation, leisure, travel and modern conveniences and are typically driven by wants and needs. Consumers spend an estimated 30 Trillion Dollars or more annually in these areas.
So what triggers economic pandemonium? The consumer turns on the television, radio, or they read the paper, a magazine where a writer or reporter has lost it and the thinking of the consumer is driven by such a story in an adverse way. The things a consumer hears or reads in the media immediately promote spending in a positive manner, or undoubtedly scares consumers abroad when it comes to spending money in the coming months that ultimate turn the economy up-side-down when little or nothing has actually happened in the financial position of the consumer.
What is the ripple effect? The stock market falls, housing sales drop, lending criteria's and borrower qualifications put the consumer in a vice, a cruise is cancelled, or one simply is not motivated to buy consumer products at Christmas time, all over negative news reporting and consumer scares.
The average consumer wants to be kept aware of economic matters, however, if the consumer is discouraged to spend by the constant bombardment of the media with negative reporting, the media undoubtedly reeks havoc with negative economic issues and continually brews it's devastation on a great nation and the economy.
It's a vicious cycle when it comes to the economy. Economic Analyst, Financial Advisors, Researchers make their reports available to reporters, reporters share the information with consumers through every media source available, consumers stop spending, the Analyst, Advisors and Researchers report on the new negative drop in the economy, and all and all the cycle literally drives the economy into the ground and repeats itself over and over again like a dog chasing it's tail. The nation suffers by the "Cycle". The only way to save the economy of a struggling nation is for the media to be positive, promote responsible spending, and advise the public to buy. The economist will then report an increase in spending, the reporter will report a rebounding economy by the consumer reports, and the consumer is motivated to buy.
For more information:
